As I noted most recently in Canada’s Inter-Varsity Christian “Ontario Pioneer Camp” demanded to end “anti-gay” policy:
The bottom line issue is that there is a vast difference between LGBTQIAP+ as a people who loves whomever they please and LGBTQIAP+ as a militant activist movement. The LGBTQIAP+ individual is just that, a person who seeks happiness. Yet, the LGBTQIAP+ movement turns LGBTQIAP+ into a worldview philosophy. They turn LGBTQIAP+ into THE issue which everything revolves around. For example, what is good, moral, right: whatever accepts LGBTQIAP+. Which religion, holy book, god is true: whichever accepts LGBTQIAP+. Who is tolerant, celebrates diversity, is loving: whoever accepts LGBTQIAP+. What political party to support, what policies to support: whichever accepts LGBTQIAP+.
You see, it becomes the lenses via which everything is views, the basis upon which everything is judged. Yet, moreover the utterly incredible power of the LGBTQIAP+ movement is that it not only gets LGBTQIAP+ personages to think (or rather, not think but feel) in these terms but even get non-LGBTQIAP+ personages to take on LGBTQIAP+ as a worldview philosophy.
Thus, various companies are now willing to fire people who violate the politically correct commandments de jour and launch PR marketing campaigns aimed at not just tolerance but celebration of the LGBTQIAP+ lifestyles-worldviews: previous examples include Homosexual agendas: do Target stores support them? and VIDEO: Gay Doritos support bully Dan Savage.
Now the soap company Dove has featured a non-gender-specific transgender personage in a commercial titled “Real Moms” because, apparently “Moms” are now whomever feels to self-identify as such—even if science would tell us that he/she and/or it is not a real mom at all.
Ceci n’est pas une real mère
Oddly, I could find nothing at all on this at Dove’s official website. However, I did find something there which is indicative of how companies overstep their apparent bounds and move into activism: for the good, the bad or the ugly. Dove has a “Self-Esteem Project” which tells us a few things such as that they value self-esteem which is based on a moral premise that they do not seem to disclose but only assert. The self-esteem movement is one of the most dangerous movements culturally active today. Also, what on Earth does self-esteem have to do with soap? Well, perhaps they are playing the “giving back” card and perhaps they are capitalist pigs who will do anything to get even more customers.
And this is part of the problem: LGBTQIA+ personages who are exploited by soulless corporations for their own financial gain do not case as long as they can prance around and proclaim victory because Burger King wrapped a GMO heart attack in a bun burger in a rainbow wrapper.
So, for Dove, it is not enough to actually celebrate actual real moms but they must celebrate fake moms, who are real dads—perhaps we should riot because they are not giving dads (real or imagined) their own commercial campaign—and one can see why: when was the last time (or first time, or ever at all) that a Dove soap commercial went viral?
The point is that like it or not—and I literally mean approve or not—the fact is that the commercial is based upon a socially constructed enforcement of only one view of gender and the roles which come therewith so that now a masculine man is said to be a woman and if you disagree with that violation of basic 3-D reality then you are not only intolerant but wrong. Do not let that be lost on you: you are said to be wrong, prejudice, narrow minded, evil, etc., etc., etc., if you affirm basic 3-D reality.
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